6/11/2009
Concrete is Ace with Wimbledon Promo winning Ad of the Day
It''s Wimbledon & strawberries season as Concrete posts the trailer featuring Andy Murray preparing for the championships, rallying against rivals before finally facing himself. It promotes the BBC''s exclusive coverage of this year''s All England Tennis Championship created & produced by Red Bee Media. It was made by mixing specially shot footage of Murray & using archive images on a fluorescent virtual Wimbledon centre court. Filmed with a Red One Camera, Concrete handled the Red files using SGO Mistika. Marcus Millichope worked on the treatment''s development, visual effects in Smoke & set advising. Rotoscoping had to be accurate to be convincing. Challenges included replacing the net with revolving mirrors, used as a fantasy device & reflections interacting with each other. 3D Artist, Alexander Stiglic enhanced the final shot using Blastcode to smash the mirrors in a dramatic finale.
It is now on air throughout the tournament across all BBC television channels & online. Having won "Ad of the Day" on Campaign''s online website: www.campaignlive.co.uk & featured in pole position in "The Work" of Campaign, it can also be viewed on Concrete''s website under "Projects - TV Station Branding" or directly at www.concretepost.co.uk/projects/wimbledon
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