23/12/2007
FIRST RED ONE CAMERA PROJECT POST PRODUCED BY CONCRETE & AXIS
Concrete and HD camera rental house, Axis Films have jointly collaborated to shoot and post the first project completed in Soho using the new RED ONE camera. The project is a music video for X-Factor G4 front man, Jonathan Ansell's debut new single entitled "Now we are free". The video was shot entirely using the brand new RED ONE digital cinema camera and production took place at the historic Coronet Cinema in London's Notting Hill in January 2008.
"This new alliance between Concrete and Axis Films ensures that new technology such as RED ONE can be fully supported without any compatibility or technical issues between shooting and post production. We expect it to have a dramatic effect in providing feature film quality images that are completely accessible to the corporate and entertainment markets." states Paul Carter, MD at Axis Films.
The 4K and 2K files from the camera were "digitally developed" at Concrete in their state-of the-art Soho facility. Concrete provided standard definition clips for the offline process and full quality files for the final online and colour grade, which took place within one of Concrete's Mistika HD suites. The tapeless workflow provided an instant data conform from offline to online and real-time colour grading, thus requiring no further processing or rendering.
David Cox, MD at Concrete explains: "The images from the RED camera were great to grade from. They initially had a flat feeling similar to film that had been scanned. However, they contained a rich depth of colour that allowed very accurate colour picking, and this is important for music videos where it is common to apply a different treatment to the artist''s skin tones."
In making the video, Axis Films provided on-shoot support and accessories for the RED ONE camera which was shot in 4K to attain a depth of field with a look and feel similar to that of a 35mm film camera. Slow motion shots of the video were also incorporated at 2K.
The video was directed by Stuart Gosling for Universal Music. It was edited by Guy Morley, one of Concrete's senior editors and then graded with visual effects added by David Cox.
To view the music video which is currently airing on all music channels, please visit Jonathan''s official website at: www.jonathanansell.com.
CREDITS
Post Production Facility: Concrete – www.concretepost.co.uk
Camera Facility: Axis Hire – Shepperton Studios – www.axisfilms.co.uk
Location Data Technician: James Eggleton – Axis Data
Online Editors: David Cox on Mistika HD at Concrete
Offline Editors: Guy Morley on AVID Adrenaline at Concrete
Post Production System: SGO''s Mistika, AVID Adrenalines
Client Director: Stuart Gosling, Panda Pictures
RED ONE Camera: www.RED.com
About Axis and Concrete
In early 2008, Axis Films and Concrete have formed an alliance to become the first facility in Europe to host a new 3D stereoscopic suite.
More information can be found at:
www.concretepost.co.uk
www.axisfilms.co.uk
ABOUT CONCRETE
Concrete, set in the heart of Soho in Dean Street combines the most talented people with the very latest technology to provide the most efficient and creative post solutions. Joint MD''s David Cox and Chris Gilbert now run the new enlarged Concrete, which boasts a broad array of technology. The new facility offers impressive six high-end HD and SD compositing suites based around two Smokes, two Quantel eQs and two Mistikas. Concrete Design, the in-house graphics and design team have also doubled in size. Concrete provides state of the art editing services based around four Avid Adrenalines and shared storage. Following the integration of music promo edit-house Metropolis Post earlier this year, the new enhanced Concrete now targets visual effects-based projects across the whole broadcast, commercial, corporate, feature film and music sectors. The video services are complemented by a new 5.1 surround-sound Protools audio mixing suite and voice-over booth. A number of awards have been received along the way including the British Television Advertising Awards. Recent work at Concrete includes Jamelia promo "No More", the best-selling Travelling Wilburys DVD (Harrisongs) and title sequences for ‘Rough Diamond'' (BBC1), ‘Into Alaska'' (HD for Discovery) and BBC 24 News Promos for RedBee Media. Recent credits include commercials and corporates for Vodafone and Nokia as well as on-air promotions for BBC 24 News. Concrete is the first facility in Europe to host the new 3D stereoscopic suite in alliance with Axis Films. Concrete is also the first facility in Soho to install Quantels' Genetic Engineering system. Concrete has also just post produced a high profile promo that was filmed using the new RED one camera system. http://www.concretepost.co.uk/
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