This promo for director Stuart Gosling was shot with the brand new RED ONE digital camera in December 2007. The camera was supported by Axis Films' data division and all post production was carried out at Concrete Post, London. Being an entirely digital shoot with a new camera system, Concrete developed a tapeless workflow that allowed this project to be edited, graded and have visual effects applied within a 4 day window. The 4K and 2K files from the camera were “digitally developed” at Concrete to provide standard definition clips for the offline process and full quality files for the final online and colour grade, which took place within Concrete's Mistika suite. The workflow created by Concrete provided an instant data conform from offline to online and real time colour grading requiring no further processing or rendering.
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